Senin, 21 Februari 2011
Organic SEO And Different Server Varieties
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Many individuals order their internet hosting with out giving the options at hand a lot thought, but the reality of the matter is that there are some very significant differences between the choices of server on offer. These differences can have a huge effect on how SEO friendly your website will be.
The principle issues at hand concerning server choice that any web site owner needs to pay attention to are the fact that URL’s must be case sensitive, and server configuration ought to be in the hands of the domain owner and not the web host. As knowledgeable provider of SEO Services I have expertise of working with a wide range of servers, and thought I’d share my findings concerning the benefits and disadvantages of every server type.
You’ll be forgiven for thinking that a server with a following of so many customers must have some SEO benefits, but in truth the reverse is true, from an Organic SEO perspective the Microsoft IIS 6.0 is a bit of a dog, the total lack of case sensitivity in urls for example, means that your web site is wide open to abuse should competitors wish to construct hyperlinks to case variations of your urls and cause you all kinds of canonical problems.
Moreover, the fact that server configuration cannot be changed by way of a user edited file such as Apache’s .htaccess, means that even the most mundane server configuration activity, such as resolving non www. queries straight back to the www. domain can become a chore.
The improved caching for .htaccess means that the lightspeed actually outperforms apache servers regarding the time required to serve a page. Nevertheless, there remains one deadly flaw with lightspeed servers, and that’s the lack of a case sensitive file system. Any experienced SEO will tell you that search engines like google will view two different case variations of the same url as two different locations, and subsequently two separate pages.
If the folks over at lightspeed actually deal with this one major drawback they may then have a server that would potentially wipe the floor with the only real competitors they have, that’s to say the top dog of servers, the apache/linux.
No other server on the market can match the Apache server for its Organic SEO friendliness, even though apache servers are actually now quite old. Apache has been the worlds most popular server since 1996, and continues to be the one that providers of SEO Packages, across the globe will recommend.
Grab pragmatic advice about SEO Services – please read this web site. The time has come when proper information is really only one click away, use this chance.
The principle issues at hand concerning server choice that any web site owner needs to pay attention to are the fact that URL’s must be case sensitive, and server configuration ought to be in the hands of the domain owner and not the web host. As knowledgeable provider of SEO Services I have expertise of working with a wide range of servers, and thought I’d share my findings concerning the benefits and disadvantages of every server type.
Microsoft IIS 6.0
The Microsoft IIS 6.0 server has been around for a long while now, and was released around 2003. Many web sites are still hosted on this type of server and actually the Microsoft IIS 6.0 has a market share of just over 1 / 4 of all websites at 27%.You’ll be forgiven for thinking that a server with a following of so many customers must have some SEO benefits, but in truth the reverse is true, from an Organic SEO perspective the Microsoft IIS 6.0 is a bit of a dog, the total lack of case sensitivity in urls for example, means that your web site is wide open to abuse should competitors wish to construct hyperlinks to case variations of your urls and cause you all kinds of canonical problems.
Moreover, the fact that server configuration cannot be changed by way of a user edited file such as Apache’s .htaccess, means that even the most mundane server configuration activity, such as resolving non www. queries straight back to the www. domain can become a chore.
Microsoft IIS 7.0
Microsoft marketed this server as “new and improved” but the reality is that from an search engine optimization standpoint there is little to smile about. Microsoft still failed to recognize the need for case sensitive urls, and in true Microsoft style they also failed to hand over management of server configuration to the end user, instead opting to keep the existing server side control panel server administration arrangement which was employed in their earlier IIS releases.Lightspeed Servers
Lightspeed servers are an enormous step up from the servers on offer from Microsoft, and are, as their title suggests lightspeed servers are very quick performers. The clever folks at lightspeed acknowledged the necessity to provide the end user with a way of configuring their server, and therefore the lightspeed supports the .htaccess technique of configuration as used by apache servers. Lightspeed supports all commonly used apache .htaccess configurations.The improved caching for .htaccess means that the lightspeed actually outperforms apache servers regarding the time required to serve a page. Nevertheless, there remains one deadly flaw with lightspeed servers, and that’s the lack of a case sensitive file system. Any experienced SEO will tell you that search engines like google will view two different case variations of the same url as two different locations, and subsequently two separate pages.
If the folks over at lightspeed actually deal with this one major drawback they may then have a server that would potentially wipe the floor with the only real competitors they have, that’s to say the top dog of servers, the apache/linux.
Apache Linux
The apache / linux server is the most popular server on the market, and for good reason. It supports case sensitive URL’s as standard and is extremely configurable, urls can easily be rewritten by the end user by way of a .htaccess file, this is small text file that permits server configuration to be altered through FTP. Resolving non www. queries can be achieved in a matter of two minutes, and server security can be configured just as rapidly and easily.No other server on the market can match the Apache server for its Organic SEO friendliness, even though apache servers are actually now quite old. Apache has been the worlds most popular server since 1996, and continues to be the one that providers of SEO Packages, across the globe will recommend.
Grab pragmatic advice about SEO Services – please read this web site. The time has come when proper information is really only one click away, use this chance.
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